Journal
The Alpha Journal
Guides, comparisons and lifestyle dispatches from Miami's exotic car capital.
Guides · 10 min
Best Exotic Cars to Rent in Miami in 2026
From South Beach to Brickell to the marina, here is our 2026 guide to the best exotic cars to rent in Miami — and exactly where to drive them.
Comparisons · 8 min
Lamborghini vs Ferrari Rental Miami: Which Should You Drive?
Lamborghini Huracán vs Ferrari F8 in Miami — sound, speed, presence, attention factor and which neighborhood each car belongs in. A concierge comparison.
Comparisons · 11 min
Ferrari vs McLaren in Miami: Which Exotic Fits Your Personality?
Ferrari F8 Tributo vs McLaren 720S in Miami — driving, styling, sound, attention, and the verdict. A head-to-head to find the exotic that matches who you are.
Guides · 12 min
Best Cars for Miami Beach: A Local's Perspective
A Miami local's honest guide to the best exotic cars for South Beach — Ocean Drive, Collins, sunset cruises, and beach club arrivals, with insider concierge picks.
Production · 12 min
Top Exotic Cars for Photoshoots & Music Videos in Miami
A production-ready guide to the best exotic cars for Miami shoots — ranked top 10 — plus the city's best locations, from Wynwood to Palm Island, with photography tips.
Lifestyle · 14 min
The Luxury Weekend Guide to Miami
A 48-hour luxury itinerary for Miami — where to stay, dine, charter, and drive. The perfect weekend, planned hour by hour, with the right car for every moment.
Lifestyle · 12 min
The Ultimate Miami Yacht Weekend Guide
The definitive guide to a Miami yacht weekend — the best marinas, charters, waterfront dining, hotels, and the vehicles that move a charter party from dock to door in style.
Brand · 12 min
Why Rent a Rolls-Royce in Miami
From airport transfers to weddings, business dinners to yacht weekends — why the Rolls-Royce Cullinan is Miami's definitive luxury vehicle, and when to rent one.
Lifestyle · 11 min
Where Celebrities Stay in Miami: The Insider's Hotel Guide
Inside Miami's most exclusive celebrity hotels — Faena, Setai, St. Regis Bal Harbour, Four Seasons Surf Club, and the Edition — and how high-profile guests move through the city.